Proposal Writing

Proposal writing over the years has changed dramatically. Once a simple letter with an off er to a client included was suffi cient and indeed that method is still practiced today.

However successful proposal writing needs to be written with more emphasis placed on the perspective client. What are their concerns, their objectives.

This course looks at all the areas to be considered when putting together a proposal from obtaining the right client brief to designing a proposal that flows and is easy for the reader to understand. Perhaps the following quotation sums up what is expected from the reader.

‘Words written without effort are, in general, read without pleasure’

Topics Include:

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